You've all seen the television commercial for home security, right? "BROADVIEW SECURITY, ONCE BRINKS SECURITY..." The story line goes like this: It's a rainy night and a woman gets walked up to her front porch of her home by her obviously first-time date... They look a little nervously at each other and talk about what a nice time they had, nervous like anybody might be on a first date; "I really enjoyed the evening.." "Thanks, so did I!", the guy responds. Then she says:"I'd ask you in, but...I just broke up with someone..." He says "Oh....well, THAT's okay...."
Then, the first-time date drives away, and the angry boyfriend she just broke up with storms the door in and BAMMO, the security system goes on and the phone rings.."Broadview...here to save the day!" The stalker who broke the door in, obviously a stellar choice in boyfriends, then turns to run away back into the rainy dark night at the sound of the alarm...you've seen it, right?
My question is the part about "I'd ASK YOU IN...but..............I just broke up with someone......."
What's that mean to you? What message is it sending to our kids? It took me a long time of watching that commercial to suddenly think "Wait a minute...first-time date....they've BEEN out to dinner, can't she just suggest coming in for an innocent nightcap? Why can't she ask him IN?" Do you see what's not said there? She can't "ask him IN" because she's just broken up? And he seems very understanding with that. What do YOU suppose "ask you in" means to them in the ad?
I've wanted to post on this and see if you think this is a very subliminal message we might not want every ten minutes on prime time TV?
geeeeeZ!
66 comments:
I was looking at those ads in a different light. In every ad, the criminal breaks in to the house and instantly runs away when the alarm sounds. Let me tell you something, a criminal who is brazen enough to break into an occupied house is not going to be deterred by a mere alarm. That kind of criminal knows that the cops won't be there for quite a few minutes in the best case... plenty of time to dash in and drag a victim out of the home.
There is an old saying... "better a gun in the hand, than an entire police department on the other end of a phone line".
why couldn't she just say this our first date, perhaps when we know each other better you can come in for a drink.
G-man..tried to post at your place tonight twice and I don't think it's printing.... I'll try tomorrow :-(
I never thought of that....they won't run if they're that angry and bent on hurting, would they. There's one in broad daylight where a mom brings her daughter in and sets the alarm. Who sets the alarm at noon?
Elbro, that's what I'd have thought...she doesn't trust someone to just come in, fine...but to use the "..I just broke up" line seems to me to suggest something else.
I know I'm probably sounding puritanical but it just BUGS me that this kind of subliminal stuff is on the air.......let alone the OVERT stuff our kids see day in and day out.
OK-I don't have to state what I was going to state--G-Man has done it for me!!
Second Amendment anyone!?!!!
C-CS
Darn, CS...I wondered what you thought regarding my bent of the post..the morality of it..?
A similar ad runs here but I don't think it is Broadview, and I think the date on the porch is not in the ad. This woman is walking on her treadmill, then the break-in, then the call to the alarm company and she says my ex-boyfriend just tried to break in.
Much better than your version. I can't imagine what they are thinking when they write these ads. This is a terrible message, and especially in a time when women do not need to ask the man in, in order to be asked out another time.
The messages our children are faced with, and begin to understand at about age 13...it is no wonder so many are so messed up.
You mean this commercial here?
http://www.youtube.com/watch?v=Wkr0-nVwmQY
I haven't given it a lot of thought.
First they depart from the trusted and respected Brinks branding (idiots), then they bring their messaging down to the lowest slimeball denominator.
Time to go back to Marketing 101 class.
The thing that I have found interesting about these commercials is that the "criminals" that break into the houses always look like GQ models. Have you noticed that? It seems to me that Brinks/Broadview is sooo afraid of making a stereotype/political correctness mistake, that they feel like they have to pick handsome, well fed, muscular good-looking white guys to be their criminals. That way they won't be accused of discrimination.
Am I off base on that?
I agree that it is an odd way to word things, what she says to the date. Maybe we shouldn't let our teenagers or kids watch TV at all until age 18.
Z, your take on that ad was different than mine. The wackjob ex breaks into the house and the alarm sounds. She's standing there while he's in desperate need of a lead injection...BUT the alarm comes to the rescue! LOL! suuuure. Figure the odds.
We hate those commercials, and know that the system is not there to protect you when you are home, but to alert the police, or whoever, when someone breaks in when you are gone. If you are gone, and no one answers the phone, what happens then?
They do need a better marketing department!
"G-man..tried to post at your place tonight twice and I don't think it's printing"
Z, I moderate the comments on my blog. For some time I was getting death threats in my e-mail box from some lib-psycho/stalker, so I like to preview comments just to be sure that people who know me didn't inadvertently post any personally identifiable information. I've had friends and family use my real name instead of my moniker or mention the name of the small town I live in in their posts. So I block that kind of stuff, other than that I let everything go through.
I'm not particularly concerned about my ability to fend off this freak, but I do have concerns about the safety of my wife and children... Better safe than sorry.
So when you enter a comment it doesn't show up immediately, but at the top of the comments page there is a message telling you that your message has been accepted. So I saw both of your comments and they've been approved (well I didn't approve the "testing" one).
I haven't seen that commercial. My first impression was that you could be reading more into it than is really there, but we all see things differently.
It does seem that in the brave new world portrayed the woman seems in control, while in the bad old days the guy would likely have been portrayed as some sort of over-amorous lout who would have been insistent on getting into the house and getting the cheese, since he might have felt it was his due since he paid for the outing. Times are a-changing, I guess ... maybe for the better in some ways.
Waylon
I think it's a metaphor for OBama's election. People were on the rebound after a bad relationship with Bush so they elected someone who looked nice, while the thugs are robbing the house.
The ex would know if the woman had a gun in the house so he'll probably just knife her while she's going to her car or something.
The gun is near useless.
Still, kind of a sleazy way to sell security systems.
Just so happens I got a good laugh at the ludicrousness of the commercial the other day!
Any man obsessed enough with someone to break their door in isn't there to sing kum-bah-yah.
Anyone who breaks in my door is not coming in to "talk" and it is a sure invitation for me to infuse his face with a hollopoint, IMHO. The only thing an alarm system is good for is discouraging petty thieves from coming in when you aren't home and making off with your stuff. I think my German shepherds do a nice job of that at a fraction of the cost and they give me a lot of love and devotion as a side benefit.
Also... having had a stalker in my life at one time, I have always been keenly aware of things such as strange cars in the neighborhood and parked on the street, people outside my house that don't "fit", etc. This gal's lack of awareness just isn't realistic.
IMHO, this chick just standing there on the stairs after her door is kicked in would realistically end with her being gunned down before the guy exits. I'm with PCC, their marketing department seems to be drinking koolaid.
OK Z, the morality of it... she is basically saying "I'm basically loose as a goose and would like to bang your brains out, but... I'm still carrying a torch for my ex... maybe later". Kind of a promise of things to come coupled with skewed moral values.
Promoting loose values that make for lame relationships I would say.
Gee... I hope you don't have to edit this comment, I just say it how I see it sometimes. (I could always make my dear mother's jaw drop during this sort of discussion! God rest her soul!)
"...you know..I just got out of a bad relationship"...THAT is the direct quote from Shoprat's video..
(Thanks, Shoprat, I couldn't find that when I was looking)
it's even more direct, I guess.......
"I had a great time....you know...I just got out of a bad relationship" (with SORRRYYYY hanging through her words)...what's that mean?
Great remarks, y'all. Sorry I got the quote wrong...but the point is the messages is very clear.
Actually, I think that the ad is a pretty effective one... although I agree that a gun would be a better product than an alarm system.
A break-up can be a dangerous time for a woman, especially one who has been intimate with a man. I'd advise all women to take extra precautions in the weeks subsequent to the event.
And I think that the advertisers recognize this "vulnerability."
"The gun is near useless."
Really? You've never seen me shoot! A gun is only useless when it is out of reach. The only reason a gun would be out of reach is because some bird-witted libdrool decided to make it illegal for law abiding citizens to defend themselves against the predation of blood thirsty criminals. A gun in the hands of a law abiding citizen is a means of self defense. A gun in the hands of a criminal is a tool of terror. Which of those two groups do you think is going to be more likely to obey a law banning gun ownership?
I think it's clear, Z. Her apologetic attitude about inviting him in and giving an excuse about the ex, even if true, indicates the acceptability of sex on the first date, for which it's apparently hard for anyone to say No these days, or she wouldn't have to apologize at all. Maybe the ex's appearance in reality is meant to be a joke, since it was meant to be a typical excuse.
Or, I don't get it.
FJ, the ad is not what I'm really addressing here......it's effective, I guess (more effective than their other ad that constantly runs...showing a woman in broad daylight get her little girl in for lunch and flip the alarm on the minute they're inside...who does that? And then, of course, a burglar in broad daylight does push the door down!)....anyway..it's strictly the message between the woman and her new date that I found sad for our kids..
Faith's right. Of course, Faith, the ex boyfriend's appearance goes back to the main point of the ad and burglars able to get in...but the message is clear.
CIALIS is another ad that cracks me UP! There's a couple in separate bathtubs on the side of a river, holding hands and gazing at eachother across bathtub rims, contemplating sex now that the man's been shored up with drugs.. Wait, WHO HAS SEX IN SEPARATE BATHTUBS~!? aND WHO HAS BATH TUBS ON THEIR RIVER SHORELINE? Come to think of it, who HAS a river shoreline of their own? !!! That one makes Mr and Mrs. Z laugh every time!
Oh and as for the point that you are trying to make Z... Is she inferring that sex is expected after a first date... Perhaps, or perhaps she is insinuating that she does not want to allow the relationship to get too involved until she's had time to get her emotional house back in order. Personally, I don't care either way. I set the moral compass for myself and my family. What other consenting adults do is their business and none of mine. Whenever we conservatives start talking about dictating morality we are treading on freedoms just as badly as when the libs dictate their morality upon us. Nearly every religion tells us that god gave each of us free will. We should therefore respect that gift and allow others to exercise it.
"it is a sure invitation for me to infuse his face with a hollopoint"
Ah I prefer 3-inch triple ought buck myself.
G-Man, whatever anybody in real life in the privacy of their own home wants to do is THEIR BUSINESS, I'm all over that in agreeing with you.
TV is different, in my humble opinion. It's IN MY HOUSE. What's inferred to kids today is important. Why do we conservatives have to be constantly barraged with such crap, you know? This ad runs here constantly and I do think that what kids hear on a 'drip drip drip' basis sinks in.
Maybe it's too sophisticated a message, too hidden, for kids to get it, but older teens? I think it's pretty clear. Check out the video Shoprat so kindly found for me.
It's very Libertarian of us to believe as we do "do what you want in the privacy of your home" etc etc....but while we libertarians might be saying that, the far leftwing agenda's looming and has been looming; I don't see how the morality of our kids has improved, do you?
Thanks for the input, I don't mean to sound like a complete prude, I'm NOT one!, but this just BUGS me. The leftwing agenda's winning and we're being accepting and that's what they're counting on. Your turn (!) Let me have it! (but not with a 3" triple ought whatever!!!!)
"TV is different, in my humble opinion. It's IN MY HOUSE."
TV is in your house. When I said I set the moral compass, that means that my children don't get shuffled off to their own room to do what they may. We watch TV with our children and often have frank discussions about what is viewed there. Trust me, the covert messages your children see on TV are far less corrosive than the overt brainwashing they receive in the public schools day in and day out. You are your child's filter and in order to do that you need to actively adjust the the way they see and think about the world. It is unrealistic to expect our children to function in the world without having a thorough understanding of it. Shielding them from the realities of immorality and the dilapidated moral state in which they as adults will function is not doing them any favors. Besides, if it really offends you, there's always TIVO or the clicker ;-)
!)....anyway..it's strictly the message between the woman and her new date that I found sad for our kids.
Until sex and marriage become inextricably linked again as the foundation of a civil society, we'll be inundated with adverts that offend traditional sensibilities. For nothing sells like sex.
But try and tell any modern "sexually liberated" woman that she shouldn't partake in out of wedlock sex and you're more likely to get shot than the offending ex-boyfriend in the advert. The advertiser in this case is merely empowering her liberated sexuality and confirming our modern social norms, giving her the "control" tool she now requires w/o the inconvenience of a marriage.
Women's lib may seem great for women, but it's terrible for kids.
G-Man....excellent points.
Talking with the kids about these things really helps.
I wouldn't want kids watching TV on their own, either....
FJ...it sure is terrible for kids; but most of what our society's doing lately IS.
This is one of the most asinine ads I've ever seen. But they pull on ALL the right emotional strings, so I'm sure their security systems will sell like hotcakes.
I gotta side with G-Man on this one.
Do we really want to live in a world where it's illegal to be unhappy? How do you crack down, legally or otherwise, on the "subliminal?"
At what point does a violin become an offense to Allah?
Or a commercial about a burglar alarm become an incitement to promiscuity?
No offense intended from this libertarian, but I think we're blurring the distinction between social conservative and absurd here.
G-Man you're a stitch. You got all the standard Libertarian moves and none of them really drive to the hoop.
1. If we take the ad as a live example, the boyfriend would likely be well aware of the girlfriend's popguns. So he waits to waste her somewhere else by an effective method.
2. He's obviously a freaking loon so it would have been swell to have a gun lying around when this moron was "no performo" or something. Probably grab it and waste the woman.
3. The clown is such a jerk he's probably strapped and ignoring a restraining order anyway.
Ducky,
On the other hand, it's refreshing to see heterosexuals have a niche on TV, even if you have to wait for a commercial to see them.
Beamish, speaking of flits (and you usually are), you going to watch Tom DeLay on "Dancing with the Stars"?
Waylon - You think women are more in control, or have they just given in to devaluing themselves as women?
It's obvious in the ad, the woman would have invited her date in if she wasn't afraid of her ex.
Maybe in the "bad old days" as you put it, she would have gotten to know her ex well enough before she became intimate with him, to realize he wasn't for her.
I'm with Z on this. Young women today, to be a bit crude, give it away, before they know who the heck the guy is, or what they're getting into.
In doing this they also give away a large part of their power. How many guys today, are encouraged to get to know a woman? Time to care for a woman before intimacy. Or to even want to see her again?
We all know how men and women are wired. Knowing that, we also know that men are wired to want what they want now if they can get it.
It's up to women to establish their own respect for themselves, and make it known. The examples or role models young girls see today, are not doing them any favors.
They have devalued themselves and it looks to me as though our culture has come to a place where it condones it.
Z's right!
Pris
Ducky,
Does it have a car chase scene?
"You got all the standard Libertarian moves and none of them really drive to the hoop."
...
"So he waits to waste her somewhere else by an effective method."
Obviously, because like a lib you are against concealed carry so this poor gal can defend herself regardless of her location. Beyond that, if he's going to do her harm what does it matter? At least if she's armed she has a fighting chance. How do you propose that she protect herself? The cops aren't going to park on her door stoop to protect her. A restraining order, well that's just a piece of paper... that'll really stop him if he's bent on offing her. Yeah you have the standard lib inability to think things through rationally.
Ducky, YOU watch DeLay, I can barely stand to hear him talk. Have fun. I wouldn't even watch WITH a car chase, matter of fact particularly not with a car chase!
Beamish, we have to draw a line...and I'm pretty libertarian on this stuff, too "Small L"..
The left has NO problem drawing a line into their agenda, we have to do something to try to protect our kids.
Pris, I'd thought of that aspect, too...REAL good choice in bed mates, right?...a guy who'd consider bursting down your door and going after you? She must have known him a goodly amount of time and seen he had a stellar character before she was mixing body juices.
JUST THINK, WOMEN...THINK ....
Z,
I tend to fall in support or at least in tacit agreement with social conservatives on political issues, particularly on smaller government and self-government related issues. I have a fairly tiny but inflexible set of things I'd like government to have a hand in, and a universe of things government ought not even try to be a part of.
Stamping out hints, subliminal or otherwise, that a date doesn't always end at the doorstep is something I wouldn't want government to be a part of.
It's one thing to disdain something, quite another to try to outlaw it.
I just find the idea that a burglar alarm commercial is part of a concerted media effort to persuade humans to non-social conservative sexual decisions kinda ludicrous, and the implication that it's a ultimately a political issue is farcical.
I know you were just asking if the commercial is a true statement about our society. My point is, so what if it is? What would you do about it if you don't like the answer? Boycott the burglar alarm company for making "subliminal hints?"
beamish - Of course you're right. Government has no place in personal, adult life choices. Except in schools where children could be encouraged in good manners, and repect for self, others, and self restraint.
Instead, in the name of tolerance, everything ethical or moral, becomes watered down to being meaningless.
Unless those in a position to influence decide to be responsible for the benefit of the youth, nothing will change. But, governnment is not the answer.
It all begins and ends in the home.
Pris
Pris,
Agreed, except for the school part, if it's a public school, which I oppose the existence of entirely.
I'm not suggesting the government bans ads like that have subliminal messages like this!
I'm wishing people were of a higher calling and actually considered that we might not want to have ads that give this message....
or ads where two adults sit in bathtubs and grin at each other over the fact that HE just took THE PILL and they can finally get it on (in separate bathtubs?)
Or models are posing in bras on TV when we didn't say BREAST or BUTT in polite company not so many years back...
or how many gay couples do you know? Seems like they're ALL on House and Garden TV buying houses together! Where'd they FIND them? That's no cross section of America? I have no problem with gay couples buying a house together, but what's with the HUGE percentage on TV shows??
Or little kids dissing their parents to their parents' faces "daaaad....could you PLEASE not DO THAT? That's just SO DUMB" (know what MY DAD would have done had I said that to him?)
Whatever...we're not getting back to being a kind and moral society anymore so I don't know why I worry.
Z,
I don't understand the "message" of the commercial other than it is trying to sell a security alarm.
I mean, any motives we'd ascribe to why she'd invite the guy in from the rain if she hadn't just broken up with Mr. Psycho or motives the guy had accompanying her to her doorstep to that point of departure are totally drawn from our imagination. For all we know, he wanted a goodnight kiss and she wanted to show off her new alarm system to her fuming ex-boyfriend parked across the street.
That sequence is barely 5 seconds long, and it's not even an Oscar performance.
Regardless of whatever the outcome would have been had she invited him in - ex-boyfriend barges in on them drinking coffee, playing checkers and listening to Ethel Merman records or not - whatever your thoughts about what would have occured had she invited him in came out of your head, not that TV commercial.
I'm not being needlessly obtuse, but levelling an accusation that the commercial has a subliminal message is, well, bizarre.
the commercial
I don't think it is, and neither do others I know, Beamish.
I'd seen it a ton of times and hadn't paid attention and then it hit me that it was odd...
shoprat found the commercial and linked it, too.....I had missed the exact words but seeing it even makes it that much clearer to me.
Thanks, anyway!
Z,
Well, I watched a lot of cartoons as a kid, but I never got the urge to drop an anvil on someone's head.
I just don't see where and how the idea that if the girl in the commercial had invited her date inside they'd obviously have sex or even that the act of welcoming a date into her home is what she does for sex.
All we have to go by is their four lines of dialogue. Not even a looking through a coffee straw view of the big picture. And I see nothing there to suggest sex was on either of their minds, or even that her previous relationship with Mr. Psycho was sexual.
The case for building this into something to sneer at for corruptin' our yoots isn't subliminal. It's imaginary.
Beamish, too many people have mentioned it to ME for it to be so "imaginary"...
If you think there's nothing there, that's cool!
Maybe it's because I'm a woman and can tell you the look on her face, his reaction, and their words can't mean "I'd have had you in for a liquore but gee, I just broke up!"???
Thanks...it's always interesting to hear another's interpretation.
Z,
Actually, watching the commercial AGAIN the girl doesn't even say "I'd ask you in..." and the body language and his reaction
Here's my transcription:
Girl: I had a great time.
Guy: Yeah me too!
Girl: You know... I just got out of a bad relation..
Guy: It's okay.
Girl: Thanks.
[kisses on cheek, both say goodnight, guy leaves]
THERE'S NOTHING THERE!
Sorry. Maybe I'm getting hung up on the word "subliminal."
Guy walks girl to her door in the rain, and gentlemanly heads off any notion that he was expecting to get inside (house, pants, whatever) by saying "it's okay" to her bringing up her bad relationship she just got out of, and they part.
To me, "subliminal" is like the original Texas Chainsaw Massacre movie (not the gory remake!!) The original Texas Chainsaw Massacre movie barely even had blood spatter and people coming out of the theaters in the early 1980s SWEARING up and down they saw arms, legs, and guts flying everywhere. But it didn't happen on screen - it was implied with sound effects off screen - nobody actually saw anything of the sort in the original Chainsaw.
We don't ever get that level of nuance with this commercial.
It's a kiss goodnight on a doorstep. And that's it.
Not trying to browbeat you, Z, but I feel left out of the mass hallucination ;)
I never could see the sailboat in those weird "stare at it forever" pictures either.
Girl: You know... I just got out of a bad relation..
Guy: It's okay.
Girl: Thanks.
WHy mention a bad relationship on the steps?
What's "OKAY"? That she won't have him in for a nightcap? Or?
Why the "Thanks"...thanks for...........not forcing yourself in?!! (she's more used to that behavior, it looks like when we meet the ex) Or for understanding that she just doesn't want to sleep with him yet?
WHy that exchange?
Z,
It could be that the bad relationship she just got out of has set her expectations that the next guy will be the same.
Whatever her reasoning for bringing up ex-boyfriend (besides the continuity setting up the punch of the commercial with seeing that scene play out from the ex's point of view from ex's car across the street, so now we're scanning for the elusive "body language" with a magnifying glass...)
Her date was a nice guy, it seems, but because of her experience with ex-boyfriend behavior she doesn't feel comfortable letting her date proceed beyond the kiss goodnight at the door.
We're missing a lot - where they were on their date, what they talked about, and on and on.
There's nothing there to suggest (to me, at least) that sex was ever on her negotiating block or an expectation from the guy.
As far as the side issue notion of "awful" penny dreadful visions of people considering sex before marriage, Adam and Eve didn't have a church wedding and Eve sure as hell didn't get a ring. To me, it's not that big on the scandal-meter.
But that isn't what happened in that doorstep scene, and there's really nothing there to latch on to as far as interpreting motive from the girl or here date.
On a lighter note:
if you don't feel safe in your home, maybe you shouldn't sleep there.
Pris, after watching the commercial, I think the lady and new new man play a minor part in the commercial, it is the ex who is stalking her that plays the bigger part and underlines the need for "security", at least that's the most direct message that I infer.
I don't think there is much comment direct or implied in the actions before the ex becomes overt and busts the door. I guess the bottom line here is that one can draw ones own conclusions subjectively but I personally didn't detect anything immoral in the actions of the lady and her new man — no need to put it under a microscope to try to detect something which may or may not be there, IMO.
Waylon
Not to add gratuity to my Adam and Eve analogy, but they saw each other naked before they even knew each other's names.
Beamish, I don't really give a crap what two adults do, tell you the truth. This isn't at all about that.
I and a lot of others do see the inferences in the words and actions/faces and I know very well it's not planned to be a subliminal suggestive thing!...our society just works on another level these days.
Z,
I agree we that we live in a "hyper-sexualized" society. I just disagree that that Broadview Security commercial plays on that level or that there's anything "nod and wink" about the doorstep scene in it in particular.
From: A Pita Patriot
To: Miss TC Shore
You are not off base. I find the commercials totally racist against the white population. My home has been broken into twice and also my car. All three were caught on video. One was hispanic and the other two black. I'm not saying there are no white burglars, but give me a break, every stinkin' commercial shows a white guy breaking in. I'll never use their services.
You're better off buying a gun and setting up your own web cam surveilance. By the time Broadview or Brinks get hold of police (they have to use 911 just like us) the damage is already done and I guarantee some stupid burglar alarm will not scare away someone who is set on doing bodily harm. Don't depend on someone else protecting you. Get smart and arm yourself, it's only going to get worse. This is real life.
I find it hilarious how this sparked a political debate when it wasn't about politics.
Why is it that Americans are so arrogant when it comes to politics? Why is it that the more educated they try and seem, the more stupid they actually come off as? Why is it that people like G-Man take pictures of themselves holding guns? Is that suppose to compensate for their lack of size between the legs? Or just their insecurity because step daddy used them as a sperm dump?
What is it about politics and guns that make people so arrogant, and so primitive?
"Have you seen me shoot", newsflash grandpa, all it takes is a finger to shoot. Let's say you were taking a stroll with the wife...how long would it take for someone to pull out a gun behind you and turn your brains to pudding? Before you had the chance to turn around.
People take social Darwinism too far. That's until the day they find out they aren't as high and mighty as they supposed.
I find most of those Broadview Security ads disturbing. The girlfriend one is spooky.
You pose an excellent question. The answer depends on what the woman has left unsaid.
Was it, "If I let you in for coffee, you might therefore think I will be receptive to your advances." If so, it is a slap at men.
However, it is possible that she meant, "If I let you in for coffee, I might not be able to control MY OWN ATTRACTION TO YOU!" This is a more elegant interpretation, but I doubt the writers had this in mind.
I feel I must reiterate an earlier comment: What in the world is Brinks, a Nationally recognized and highly respected security organization, doing changing it's name to one no one will recognize? The years of invaluable publicity Brinks has garnered through the use of it's armored cars, etc., cannot be replaced overnight by a series of television commercials touting their new name. Sometimes change just for the sake of change is a very bad idea, especially in a time when many Americans are seeking security in the form of familiarity.
So don't watch television then. Kids these days watch entirely too much television anyway.
And keep your puritanical thoughts off my television.
The message I got was" Women are obligated to give reasons why they don't want to "fully entertain" strangers in their home. The girl needs more than a list of excuses, she needs the confidence that comes from the ability to use a .38 special.
What I find highly offensive in all these commericals of this type..it's always..WHITE people involved..the victim, the criminal and the person on the phone at the security service...there is such thing as black on black crime..also home invades from hispanic side, and blacks to..as well as whites..but they never how them..also they never show black on black ..I guess they are saying blacks can not afford the service?
Let's get real. Wouldn't the ex-boyfriend know that she had an alarm system? Wound't she have seen ex-boyfriend's truck parked in front of her house? Couldn't ex-boyfriend have simply rang the doorbell and claimed to be needy - she would have opened the door if he would have been friendly. All in all, these commercials give the false impression of security when, in reality, Little Bo Peep is more than willing to open the door to the Big Bad Wolf. The entire security system can be compromised by stupid decisions by the user. These commercials are insulting. Moreover, people buy these alarm systems and never use them because they are too lazy or they have accidentally set them off and now they are gun-shy. A.J. could have had his way with the unsuspecting girl if he had only knocked on the door - she would have disarmed the system and let him in. What an idiot!!
Ahhh . . . shouldn't this thread be titled, "Do Broadview Security's commercials represent a broad's view of life?"
In that regard, they seem to all involve break-ins by guys who know these women are at home and are eager to commit some type of physical attack -- these guys are not out to just burgle, that's clear.
So I say why stop characterizing every protagonist in your commercials as a crazed rapist? Let's take this fear mongering theme further, I say. What I'd really like to see depicted in these commercials, after the alarm goes off and our rapist hits the road, is a veiled vignette of the cop doing the broad with her phone still in her hand and the security guy still on his end of the phone line vicariously enjoying the sounds of the broad's squealing.
I mean, why not go all the way?
-- Why Not Go All The Way I Say
I cancelled my Broadview contract due to these commercials. I now use another company, which, it turns out, has more professional workers!
Y'all are overthinking this ad. "I just got out of a bad relationship" is simply the most efficient way for the copywriter to establish the premise that the home invader who is about to appear is an ex-boyfriend. Similarly, "I'd ask you in, but…" is only the most efficient way to explain why the woman would be bringing up her ex-boyfriend to her new boyfriend only in the closing five seconds of their date.
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